Back to school is top of mind for brand managers right now, who are madly boosting their campaigns as it approaches. It’s a constant challenge to find new and effective ways to reach Mums and get their product in lunchboxes for the new school year.

Limited resources and minimal budget can block many grand plans. But knowing 68% of consumers are more likely to buy a product after trying it, means it’s a sure bet many brands will be conducting mass sampling activations over the summer in hope to get their product in the right hands.

Brandcrush offers a way for brand managers to get their product in the hands of a highly targeted audience, in an engaged and exclusive location. The short lead time also means you can make the most of any Christmas budget leftovers and hit the new year with a new way to get product into your consumers hands without having to activate brand teams.

Mass Marketing V Hyper targeting

 

Here are Brandcrush’s top spaces for you to collaborate with for your Back to School push.

Bounce

Bounce attracts everyone from fun hearted families, high school kids on excursions to elite athletes adding some fun to their training.

 Activation space position: Floor space, countertop, product demo. 

 Bounce

Bambini

Bambini’s is a daycare for infants and pre-school age children and welcome brands that Mum's, Dad's or kids will love to take home with them on pick up.

Activation space position: countertop, gift with purchase.

O'Week with Melbourne Polytechnic 

O’Week with Melbourne Polytechnic sits right in the action at Orientation Week which is the largest event of the year for uni students, with all newly commencing and existing students coming together to celebrate the start of the school year.

Slam

Activation space position: Floor space, countertop, product demo.

Gotcha

Gotcha - Mobile Family Photographers is a fantastic brand seeding opportunity to reach young families.

Gotcha’s January activation opportunity includes product sampling to 3000+ family consumers and a Facebook Post to their 80,000+ strong community at the busiest time of year. 

Activation space: Gift with Purchase + More activation

People remember 10% of what they hear, 20% of what they read and 80% of what they see & do. So bring your product to the real life and make your back to school campaign a memorable one!

We're here to help so if you need inspiration, contact our team today.